BY SALIM AZZAM
SATURDAY, JULY 6, 2019
10:00 - 10:45 AM
Growing up in a small quiet village in Mount Lebanon has been the main source of inspiration for Salim Azzam. As a child he was surrounded by women who embroidered as a form of expression, reflecting cultural heritage, status, identity, and family affiliation. Today embroidery is perceived as an outdated, nostalgic, traditional technique from the past. Salim Azzam aims to challenge nostalgia. Every piece is an opportunity to explore this “nostalgic craft” and make it present, relevant.
Salim Azzam is a Lebanese Fashion Designer, storyteller, and illustrator. In 2016, he created his own socially conscious brand that gathers together a community’s creative skills and stories into one dream. The pieces are hand-crafted and embroidered by women from mountain villages in Lebanon, that expertly work threads into patterns and pictures, it harnesses local talent, tales, and traditions to tell stories that are common to our culture, heritage, and humanity.